Ferrero Rocher is a Bar!

Years on end we have enjoyed and licked clean the signature gold wrapper of the Ferrero Rocher hazelnut chocolate sphere. Those 3 in 1 mini gift packs were just so easy and delicious, minus much calorie guilt. Today, 80 years since the Italian brand came into existence, Ferrero Rocher is now a bar! This marks the brand’s entry into India’s premium chocolate bar segment. A win for us, chocolate lovers!

Wrapped in the signature Ferrero Rocher gold, each 90 g bar comes in Classic Hazelnut and 70% Cocoa Hazelnut, with the latter offering a more intense cocoa experience. The bars combine carefully selected ingredients with contrasting textures in a new format albeit with the signature gold identity intact. Made with premium cocoa and hazelnuts, they melt in your mouth and keep you wanting more. Finish the whole bar, you just might! 

Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent has said of the launch, “Ferrero Rocher has built strong equity in India through its signature combination of quality, craftsmanship and textures. With Ferrero Rocher Bars, we are taking these elements into a new format and creating a multisensory way for consumers to experience the brand.” 

It takes four to five years for a new product launch with quality checks and thorough research, and the new chocolate bars are worth the wait. Present in 50 countries today – establishing itself in India in 2004 – Ferrero Rocher is synonymous with premium milk chocolate and is now available in dark chocolate with 70% cocoa. We, dark chocolate fans, approve!

The Ferrero Rocher Bars will initially be available on quick commerce platforms, followed by distribution across modern trade and premium stores in key metro cities. The 90 g bars will be priced at Rs 499/- each, ready for the taking and biting into!    

The brand is going beyond with Add Your Golden Touch - with gifting options, perfect for all our festivals. Not just the Great Big Indian Festivals, but the regional – micro – festivals, too. And guess who they’ve got fronting their new line: health freak and chocolate lover, Hrithik Roshan! 

Zoher Kapuswala, Marketing Head